Rate Sheet

ACU is the largest college market in Abilene! Connect with ACU students through advertising in the Optimist. You can advertise in our printed edition or on this web site – or take advantage of both to reach the broadest audience.


OPTIMIST RATE SHEET

ADVERTISING RATES

LOCAL DISPLAY RATES
Available to all advertisers located within Abilene & the Big Country.
These net rates are non commissionable to advertising agencies.

Local B&W Open Rate: $7.50/column inch
Local Color Open Rate: $10.35/column inch

•  LOCAL CONTRACT DISCOUNT – Purchase a certain number of total column inches to receive a discount on the  cost of your ads. If you need help calculating the amount, call Cara Lee Cranford at 325-674-2463.

INCHES                            DISCOUNT
200-399                             15%
400-999                             18%
1,000-1,500                     20%

CAMPUS/NON-PROFIT DISPLAY RATES
Available to all ACU departments and organizations, as well as off-campus non-profit organizations.

Campus B&W Open Rate: $6.45/column inch
Campus Color Open Rate: $9.30/column inch

•  CAMPUS/NON-PROFIT CONTRACT DISCOUNT – Purchase a certain number of total column inches to receive a discount on the  cost of your ads. If you need help calculating the amount, call Cara Lee Cranford at 325-674-2463.

INCHES                            DISCOUNT
200-399                             8%
400-999                             10%
1,000-1,500                     12%

NATIONAL DISPLAY RATES
Available to all national (non-local) advertisers & their agencies.

National B&W Open Rate: $10.00/column inch
National Color Open Rate: $12.00/column inch

•  NATIONAL CONTRACT DISCOUNT – Purchase a certain number of total column inches to receive a discount on the  cost of your ads. If you need help calculating the amount, call Cara Lee Cranford at 325-674-2463.

INCHES                            DISCOUNT
500-999                             5%
1,000-1,900                     10%

PREPRINTED INSERTS
• Acceptance of inserts is on approval by the Optimist Advertising staff. An insertion order and sample of the insert must be received at least 7 business days prior to the requested insertion date. The minimum insertion order is 4,000.
• Inserts must be delivered to our printer between 8:00 a.m. and 3:30 p.m. at least three business days prior to the insertion date.

PAGES                           RATE (per thousand)
1-4                                  $100
6-10                               $105
12+                                 $120

CROSSWORD & SUDOKU RATES
Crossword puzzles are published each Wednesday. Sudoku puzzles are published each Friday. Both puzzles may be sponsored with a prominent ad the width of the sponsored feature. Rates are per puzzle. Frequency discounts available.

Crossword Puzzle: $105.00
Sudoku Puzzle: $90.00

CLASSIFIED ADVERTISEMENTS
Classifieds are line ads and are priced per word. Ads run in both the printed and online publications and should be placed by going to www.acuoptimist.com and clicking “Classifieds.”

Classifieds cost: $8 for up to 20 words. Each additional word is 25 cents. Extras such as bolded type can be purchased online. Cost is per week (two issues).

ONLINE ADVERTISING
Advertisements are measured in pixels and run on the main page of the Optimist web site (www.acuoptimist.com). Static and animated options are available. Animated ads may contain up to 8 frames of content. Costs listed are for one week of web presence.

250 x 250 pixels
Static: $500 per semester
Animated: $750 per semester

160 x 600 pixels
Static: $500 per semester
Animated: $750 per semester

125 x 125 pixels
Static: $200 per semester
Animated: $375 per semester

Contact Cara Lee Cranford @ clc05b@acu.edu for short term online ad rates.

______________________________

Read the Advertising Policy page

Contact Cara Lee Cranford for information.
Email her at caralee.cranford@acu.edu or call 325-674-2463.