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ACU marketing inconsistent with technology in classrooms

You’re sitting in class and you observe the students surrounding you—trying their best to ignore the professors. There is the guy in front of you watching the golf tournament, the girl on your right scrolling through Pinterest and the students next to you iMessaging each other while simultaneously planning their spring break trip on their […]

Why we report on indictments of students

On Page 1 of this publication, one of our reporters wrote a story on the sexual assault indictment of Jacob Windsor, who was enrolled as an ACU student last semester. Though we as staff realize the sensitivity of this story and of the allegations in the indictment, we determined it was important enough information to share […]

Covering a legacy like the ag department

On Friday, the Optimist featured a tabloid insert documenting the past, present and future of the Department of Agriculture and Environmental Science. Some questions may have been raised, like ‘Why did we spend the time and money on an extra eight-page tabloid on one department?’ or ‘Why haven’t other departments that have been closed seen […]

Ritualistic behavior discovered in northern hemisphere

Anthropologists in the northern hemisphere recently discovered the ceremonies of a southern-located population. In their study, they found this particular tribe of people to have practiced and perfected a specific ritual more what they date as almost sixty years. According to records, the ritual engrossed more than 63 percent of the tribe, resulting in mass […]

SA makes wise choices with smaller budget

On Wednesday, the Students’ Association met to pass a bill for their spring budget. It looked and sounded a lot like last fall’s budget meeting, but there were a few differences worth noting. The most significant probably being the size of the budget as a whole. When the SA budget goes down, it usually means […]

Here’s to developments bringing more burritos

Community leaders in Abilene met with officials in the ACU Endowment Office last week to discuss the possibility of developing the northeast side of Abilene. ACU owns a lot of the land sitting over there. About 600 acres of land actually. While it is just waiting there patiently to be developed, building a bunch of […]

Student speech is restricted at SA budget meeting

The Student’s Association cabinet is not allowing student groups to debate at the SA budget meeting this semester. The Student Congress’ official Rules of Order does not address students who attend open SA meetings but who are not members of SA. It does not say that they can take the floor, nor that they cannot […]

A call to students

In the past several months, we’ve spent hours scanning Yik Yak for positive, comical Yaks to feature on the editorial page.   Us editors have seen good, pure comedy, as well as comments we could only hope came from somewhere outside the ACU community.   This past week, during Chapel’s celebration of Martin Luther King Jr., […]

Out-of-state students would benefit from shuttle

Finals week brings a list of challenges – tests, projects, cleaning and checking out of dorms, packing, etc. But some students have the added challenge of trying to find a way home at the end of the week. The majority of ACU students are from a nearby or relatively close town in Texas, making it easy […]

Media vanity prevents balanced coverage

The media loves to talk about themselves. Some of their favorite stories to cover are when there is an obstruction of the First Amendment or when one of their own is attacked. Last week’s horrific killings in Paris received an extensive amount of media attention, as they should have. But it isn’t a coincidence that […]

Oil supply lowers more than prices

You’ve probably already seen it: people filling up their own barrels with gasoline, trying to take as much advantage of the lowered prices as possible. While the $1.88 may look good at the pump, the oil surplus will have a lasting negative impact on the economy over all. The New York Times recently said gas […]

Debt rankings seem unreasonable

While we would love to chime in with the classic complaint of how expensive school is, we would rather use this small space to point out how highly inaccurate a story that was published about ACU is and to echo your mother’s words, don’t believe everything you hear (or read on the Internet). Last week, […]